Let ChatGPT's search crawler read your site, rank for the questions your buyers ask, and get other sites to mention you by name. You cannot pay for it. OpenAI says ChatGPT selects product results on its own, they are not ads, and they are not influenced by OpenAI partnerships. And brand mentions correlate more strongly with AI visibility than backlinks do.
Let ChatGPT read your site
The crawler that matters here is OAI-SearchBot. It is used to surface websites in ChatGPT's search results, and sites that opt out of it will not be shown in ChatGPT search answers. OpenAI recommends allowing it in robots.txt. The steps are in how to get indexed by PerplexityBot and GPTBot.
Rank where ChatGPT looks
ChatGPT originally drew its live data from Bing, and recent analysis shows it now also pulls results from Google Search. Search rankings carry over. Ahrefs found 71.7% of ChatGPT's citations come from pages with organic search presence, and Seer Interactive measured a 0.65 correlation between ranking on Google's first page and being mentioned by ChatGPT, across over 300,000 keywords. So write a page for each question your buyers ask, and submit your sitemap to Bing and Google.
Get named on other sites
Language models learn from mentions, words that appear often near other words across the training data. Seer Interactive saw only a weak relationship between backlink quantity and ChatGPT mentions. So put your effort into being named on other sites, such as directories and comparison pages.
If you build with Claude Code or Codex, Shipfound does this work from your agent. It ships site fixes and pages as pull requests, fills in directory listings for you to submit, and drafts replies for you to post. Then it asks ChatGPT, Perplexity, Google AI and Claude your buyers' questions, 4 times each, to see whether you are named.
Frequently asked questions
Can I submit my product to ChatGPT?
No. ChatGPT selects product results on its own, using structured metadata from first-party and third-party providers, such as price and description, and other third-party content.
How long after a robots.txt change does ChatGPT notice?
About 24 hours for search results, according to OpenAI.
How do I check whether ChatGPT names me?
Ask it your buyers' questions several times each and count the answers that name you. See how to track if ChatGPT mentions your product.